Aim for the Icebergs
How Niche Brands Become Great Brands
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Aim for the Icebergs: How Niche Brands Become Grea...
The Author
John Andreliunas
Newburyport, Mass, United States
Former President, Quoddy, Inc. Global business builder and brand marketer for Bauer, Timberland, and Salomon. Cyclist, runner, hockey player, reader, writer, anachronistic polymath.
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